No dev team. No agency. 90 days to a complete platform. I did it, then I built the system so anyone can. These talks are about what actually happened.
Built from what we actually did at Adesco. Real cases, real mistakes, real frameworks. Nothing theoretical.
The full story of building Adesco from zero: product, compliance, backend, and live customers with two people and AI as the force multiplier. What we got right, what almost killed us, and the exact model we run today.
Your audience leaves with
What product management looks like when AI removes every translation layer between idea and user. The Builder/Architect framework, the prompt-as-spec model, and how PMs need to rethink their role from the ground up.
Your audience leaves with
Why brilliant teams resist AI and how to change that. Drawing on behavioral psychology and real transformation work with companies across Israel, this talk gives leaders a practical model to shift how their organization actually uses AI.
Your audience leaves with
A 90-second reel tells a booker more than a 10-page bio.
Nine podcast appearances across product management, AI, and building with technology.
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I am Co-Founder and CPO of Adesco, a bootstrapped, profitable fintech running on AI-native workflows. My co-founder and I shipped a full multi-tenant payment platform, backoffice, third-party integrations, and regulatory compliance in 90 days. Two people. No external dev team.
That became a talk. The talk became a methodology. The methodology became a playbook used by hundreds of PMs and founders every week.
Before Adesco: first PM at Melio, the fastest-growing B2B payments company in the USA. Built the first online freight marketplace in Israel at Freightos. Led cloud cost optimization and product strategy at PointFive. Fifteen years of shipping at high-growth companies taught me what fast actually looks like. The last two years have been about pushing that ceiling further.
When I stand on your stage, I can answer any question from live experience. I am building with AI every single day. Not in retrospect. Right now.
The exact frameworks, prompts, and tools used to build Adesco. Available to any PM, founder, or product team building with AI. Used at PM Live 2026 and by hundreds of teams worldwide.
Conferences, corporate innovation days, product summits, team workshops. Available worldwide in English and Hebrew. Tell me about your event and I will get back to you within 24 hours.